Shaping Farm to Fashion with style.

Answer our Q&A questions about what makes the perfect TOTE, and let's see if we can make yours. This is your chance to shape the future of British Heritage bag fashion by getting involved and having your say on what we actually produce as a brand.

There is no point in us making a tote bag just for the sake of it! We want our farm to fashion Filly & Foxes to help create this iconic "Hero" product for the brand.

Your feedback will ultimately determine the final design and product offering that we put into production, so have your say and tell us what makes the PERFECT DAILY TOTE! No pressure, but the herd is counting on you.

Creating a different style of bag collection was always part of our plan, and so we have called the range

UDDER bags " The bags with tags"

We launch the collection with the "Trough Tote", our signature leather tote bag. Rustic farm style charm, simplicity of design, minimalist and contemporary, but built to last the daily rigours of life on and off the farm.

DEPENDABLE, DAILY, DIVA TOTES OF DISTINCTION

Our signature UDDER strap close detail and fully customisable "ear tag" bag charms, with leather-traced ID for product authentication and provenance, make these a different breed altogether.

Produced in our farm-traced English traditional bridle leathers, which match perfectly with the Filly & Fox belt range, for those who want full matching accessories.

But also going all out with a range of Bright, Bespoke and Bold colourways in 100 % full grain dye through vegetable tanned certified leathers for a colourful stance.

Because not everyone wants black and brown.

WE'RE OPENING THE FARM GATE AND LETTING YOU DECIDE HOW THIS COMES TO MARKET

ROUTE TO MARKET

STAGE 1.

Consult our fashionista sisters in the country style & fashion community to obtain feedback on what makes the perfect tote bag. The more feedback, the better the decision-making, final design and product we can make.

STAGE 2.

Update the herd on progress, developments and final design in an online "LOOK BOOK" and catalogue before pre-orders.

STAGE 3.

Launch product on website and open pre-orders for a limited numbered 1st production run - Exclusive to wait list members and pre-registered customers.

STAGE 4.

All orders are batch-produced and shipped, with some being delivered in person throughout the UK. An opportunity to meet our loyal supporters, help us create content and receive in-person feedback in real time. A chance to get to meet our fans of Farm to Fashion.

(Depending on orders placed, we may seek to put on an official launch event and invite wait list members to collect their bespoke "Trough Totes" and celebrate the launch with us. A small thank you for the support.

STAGE 5.

Obtain feedback and reviews from the first production run and go ahead with batch two. Now open to the public for ordering

GO LIVE TO THE PUBLIC

WAIT LIST BENEFITS

BE ONE OF THE FIRST TO SEE THE FINAL DESIGN

FIRST TO PRE - ORDER WITH DISCOUNT

BE THE FIRST TO RECEIVE YOUR BEPSOKE TOTE (Exclusive, limited numbered production run)

+ A special surprise for the first 25 pre-orders placed when we launch to the wait list.

To join our WAITLIST and get access to the updates, the progress, and the pre-launch

EARLY BIRD discount

THANK YOU!

www.fillyandfox.co.uk